MEDIA SELF-INTEREST

Books of Interest
 Website: chetyarbrough.blog

Careless People (A Cautionary of Power, Greed, and Lost Idealism)

By: Sarah Wynn-Williams

Narrated By: Sarah Wynn-Williams

As noted in the sub-title of “Careless People”, Meta (formerly known as Facebook) is criticized as an international influencer of society that has lost its sense of ethics, i.e. the ability to see the difference between right and wrong. Facebook originally intended to be a forum for the connection of people interested in sharing ideas, communicating with others, and building positive social connection. Instead, the author’s experience as a Facebook’ executive found that expansion, profit, and political influence became an unethical pursuit by the major shareholders (particularly Mark Zukerberg) and managers of the corporation. She argues leadership of Facebook recklessly pursued income, expansion, and political influence around the world with little ethical oversight.

Ms. Williams was born in New Zealand but went to work for Facebook and became a U.S. citizen. Her work at Facebook led to a promotion that made her the Director of Global Public Policy which provided opportunity to travel the world soliciting business for Facebook in other countries. Her experience informs listeners of what Meta’s corporate goal: “give people the power to build community and bring the world closer together” became something less as a result of careless management oversight.

The military coup that ousted the democratically elected government appears to have just begun when Williams had an audience to pitch the Facebook platform to its military government. Just getting to the building where the meeting was to be held was a trial but her position as a representative of Facebook ended with her arrival at a headquarters building of the new regime. It is an interesting story because it shows the power of Facebook association in a country that just had a coup d’état that ended civilian rule. Millions of Myanmar citizens were displaced by widespread human rights abuses with civilian arrests and violence. One wonders what “giving people the power to build community” means in what became a military totalitarian state. (When visiting the Baltics last year, our guide expressed a love for Myanmar’s citizens and the country but was told by Myanmar friends it is unsafe to visit since the coup.)

Later, Williams explains a meeting with a Japanese official where Sandberg and Williams go to promote interest in Facebook which had not been a part of the Japanese media environment. The involvement of Williams was primarily to support Sandberg’s pitch. Williams indicates Sandberg was quite complementary of Williams’ assistance after the meeting which gives context to their relationship. A subsequent description of Sandberg’s strong, sometimes harsh, personality and influence on Facebook employees is given by Williams. The Japan’ meeting was successful because Facebook entered the market in 2010. Its popularity is said to have declined with Instagram and LINE being the dominant platforms, but Facebook maintains a presence in the country.

The pandering of Zukerberg, Bezos, Musk, Cook, and Pichai to world governments is made suspect by William’s experience as an employee of Facebook. Media companies have become too big to fail and too ungovernable to manage. Even though the internet more intimately connects the world, the platforms of today’s giants of information create a forum for control and conflict rather than a place to encourage social comity.

As noted by Robert Kaplan in “Waste Land”, the growing decline of Russia’s, China’s and America’s governments has been increased with world interconnectedness. It appears from William’s experience at Facebook, there is some truth in Kaplan’s observation. Kaplan’s solution is to dismantle these giants and encourage competition to defray their principal stockholder’s influence.

As the Turkish saying goes, “a fish rots from the head down”. Williams frequent contact with Mark Zuckerberg gives weight to her view of Facebook culture. Mr. Zuckerberg seems to carelessly lead Meta into the arena of politics by promoting Facebook’s media clout to political parties because it raises revenues with political advertising and influences government policy on media’ regulation. Frighteningly, Williams notes Zuckerberg considers running for President with the power of Meta to support his candidacy. One may question William’s characterization of Facebook’s “Careless People” as more like calculating self-interested managers than careless employees.