Audio-book Review
By Chet Yarbrough
Blog: awalkingdelight
Website: chetyarbrough.blog
We Are the Nerds (The Birth and Tumultuous Life of Reddit, the Internet’s Culture Laboratory)
By: Christine Lagorio-Chafkin
Narrated by: Chloe Cannon
Christine Lagorio-Chafkin (Author, reporter, senior writer for “Inc” magazine.)
Christine Lagorio-Chafkin offers a detailed history of the internet forum known as Reddit. Founded by Steve Huffman and Alexis Ohanian, with coding help from Aaron Swartz in 2005, Reddit has grown from an idea to a user-based internet newspaper estimated at 57 million daily readers and users as of December 2022. Huffman and Ohanian were roommates and students at the University of Virginia. These two founders are helped by Aaron Swartz, a nerd coding extraordinaire, with coding expertise. These are early days of a yet to be named web site.
With the help of start-up idea’ consultant Paul Graham, these three young men parlayed their idea into an asset that is purchased in 2006 by Conde-Nast to make the founders millionaires in their early 20s.
In 2018, Advance Publications, the parent company of Conde-Nast, values Reddit at $6 billion. Advance raises $250 million in funding in 2021. From Conde-Nast’s original purchase price of $10 million, one gains some idea of Reddit’s value despite having not made a profit since its inception. Chafkin suggests they are almost there in her book.
Lagorio-Chafkin’ story of these three young men offers insight to a generation that is reminiscent but different from the movers and shakers of the industrial revolution. The industrial revolution might be broken into two periods. The first began in the 17th century when Samuel Slater introduces British industrialization into the textile industry of America. The second occurs after the American Civil War with machine inventions like Eli Whitney’s cotton gin, and du Pont’s improvements in chemistry and gunpowder needed for the War of 1812.
Just as the industrial revolution’s pioneers, the tech revolution pioneers are obsessed with their work.
Their motivations were similar, ranging from fascination with their work to interest in being financially successful. The difference is the work of the industrialist focuses on material productivity while the technologist focuses on idea productivity. Both benefit society but the industrialist looks at material results while the technologist focuses on ideas, and knowledge that can be put to productive use. Both benefit society but from different starting points. The industrial economy is weighted heavily toward material productivity while the tech economy is more heavily weighted toward social and service influence.
Reddit went through several generations of CEOs. Each made changes to the direction of the company. Yishan Wong, a former Facebook employee, began Reddit’s transition from scandal sheet to newsworthiness. His success is limited because of Reddit’s drive for profitability and his manufactured controversy over relocation of its headquarters. Since inception, Reddit has gone through 5 CEOs.
- Steve Huffman (2005-2009, 2015-present) (born 1983) 1986 for Swartz and 1983 for Ohanian
- Ellen Pao (2014-2015)
- Yishan Wong (2012-2014)
- Erik Martin (2010-2014)
- Jay Adelson (2005-2009)
Ellen Pao’s tenure as CEO of Reddit is brief but consequential. Pao implemented several changes to the site’s policies, including banning revenge porn and unauthorized nude photos. Pao’s resignation came after a week of intense criticism and harassment from some members of the Reddit community.
Ellen Pao resigned from her position as CEO of Reddit in July 2015. Her leadership was met with controversy and criticism, and she faced backlash from some members of the Reddit community over her policies and decisions. Some users felt her changes were too restrictive and infringed on their freedom of speech. Yes, Ellen Pao filed a gender discrimination lawsuit against her former employer, Kleiner Perkins, in 2012. The case went to trial in 2015 and Pao lost the suit. After leaving Kleiner Perkins, Pao became the CEO of Reddit in 2014, but resigned her position in July 2015.
The principals of Reddit are Steve Huffman and Alexis Ohanian who begin as friends and become estranged as the company grows. In time, they reconcile with Huffman becoming CEO of the company.
Both contribute to the success of Reddit, but Huffman becomes the guiding light for its future as a publicly designed profit-making internet newspaper. Ohanian becomes particularly famous for the woman whom he marries.
The tragic story of Aaron Swartz’s important contribution in the early days of Reddit explains an underlying purpose of a public paper. Swartz is vilified by the American government for downloading private information to the public without corporate or government authorization.
Aaron Schwartz commits suicide. Chafkin notes Swartz’e father argues his son believed in a “right-of-the-public” to know everything there is to know about society. To Swartz’s father, Aaron did not commit suicide but was murdered by the American government as a result of its relentless prosecution.
Fundamentally, “We Are the Nerds” is about an internet generation concerned with greater social self-realization, if not comity. Reddit is a social news aggregation and rating website that offers a forum to the public that broadcasts user’ beliefs and understanding of the 21st century world. It is not about industrial productivity but about people’s social perceptions and beliefs ranging from facts to fiction about the material world.
The purpose of Reddit is not to produce “all the news that’s fit to print” but to reveal all the news that reflects the beliefs of a flawed society.
Reddit, while counseling moderation, allows extreme views of a diverse and self-interested user base. As a public forum, it interviewed the President of the United States (Barrack Obama). On the other hand, Reddit provided a forum for trolls like Michael Brutsch, who broadcasted images of scantily clad underage girls, porn, gore, misogyny, incest, and other societal images of human depravity. There is little social comity in that scenario, but it is a part of human society. Troll behavior is the bane of click-bate oriented internet platforms. Reddit, since the return of Huffman, focuses on eliminating hate-speech and dysfunctional societal contributors to its public forum. Chafkin notes Reddit’s exposure of Russian interference in the election of Donald Trump. It offers evidence of Reddit’s effort to clean-up misleading information and fake news that is the bread and butter of click-bate’ media sites.
To use the oft quoted Star War’s meme–Reddit is trying to follow a “this is the way” principle to give legitimacy to News’ purveyors of the future.
Reddit, like past and present newspaper and television stations are subject to their owner’s conservative, liberal, or independent biases. Owners of media sites like The New York Times, Fox News, CBS, NBC, ABC, CNN, Facebook, Google search, Microsoft search, X, and Amazon have their biases. Conscious management of deleterious and harmful content by news media is the hope of humanity’s future. That is the message one may find in Lagorio-Chafkin’s history of Reddit.
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