Books of Interest
Website: chetyarbrough.blog
All the Worst Humans (How I Made News for Dictators, Tycoons, and Politicians)
By: Phil Elwood
Narrated By: Holter Graham
Phil Elwood (Author, public relations operative, graduate of Georgetown University with graduate studies at the London School of Economics.)
“All the Worst Humans” is a macabre but revealing look into the darkest corners of public relations. It is an anecdotal story, with a ring of self-effacing truth by Phil Elwood who specializes in spinning news about morally corrupt people and bad events. A listener is skeptical of Elwood’s integrity because of the nature of what he does for a living. Elwood manipulates societies understanding by spinning the facts of current events to hide what truth there is in history.
The truth of history is purposeful or a choice and spin of facts to recreate a past that always has more facts than can be or are reported.
Reputable historians certainly try to accurately report the facts of history, but truth is malleable based on the facts that are chosen. Though Elwood profiles himself harshly as a troubled human being, he is like a disreputable historian who spins facts that have little to do with truth. Elwood’s job is to make facts tell a kind of “truth” that makes bad people and/or events look good or at least better than bad.
Elwood’s self-effacing story admits his weakness for alcohol and addictive drugs.
Elwood manages to become an intern for Congressional representatives like Senator Daniel Moynihan after failing to graduate from college. He corrects his college failure with the help of his congressional contacts to enter Georgetown University where he earns a college degree.
Elwood leaves his Congressional internships and the contacts they entailed to become a success as a public relations operative.
He becomes an operative who spins facts to change the public’s perception of people and events. Elwood is an “operative” because he contacts legitimate media writers/broadcasters and political influencers to change their minds about people and events that are or will become news of the day.
Elwood’s story begins with an FBI phone call that asks for the correct number of his and his wife’s apartment address.
He arranges for a meeting with the FBI in an hour after the call, purportedly to allow his wife time to leave with some of the files in their apartment. This is a puzzling beginning to a wild explanation of Elwood’s life. One is unsure of how much of what is written is spinning the truth of who Elwood is and what he believes. One wonders if Elwood’s story is just an entertaining vignette of a complex and intelligent writer, a public relations expert, or writer of fiction. (A brief review of the internet shows Elwood is not only a graduate of Georgetown University, but did graduate work at the London School of Economics.)
Peter Brown (American-based English businessman who became part of the Beatles’ management team.)
After Elwood’s stint as a congressional intern, he is hired by a public relations firm headed by a former Liverpool Beatles’ assistant, a man named Peter Brown. Brown became an officer of Apple Corps, the Beatles management company. Brown was instrumental in arranging the wedding of John Lennon to Yoko Ono in Gibraltar which is made famous in Lennon’s song “The Ballad of John and Yoko”.
Elwood offers examples of work that he does as an operative for Brown’s company. Brown, or someone from his office, calls Elwood to “baby sit” Libyan executives who work for Muammar Gaddafi in a trip to Las Vegas.
Elwood explains they carried millions of dollars in suitcases they kept in their hotel room. They lost thousands of dollars at the gaming tables and used Elwood to arrange private plane trips and ferry suitcases of money to pay their gambling bills and travel expenses. Elwood feared for his life and was relieved to see them off in their private jets after steering them away from what could have been a public scandal in Las Vegas.
Elwood explains how he is ordered by Brown to use his contacts in Congress and news publications to make Gaddafi look more like a statesman than thug in his 2009 United Nations Speech.
Elwood was tasked to make Gaddafi look humanitarian rather than venal by arranging interviews and media engagements that would emphasize his role as a revolutionary, not authoritarian leader. There seem to have been some successes but the speech at the UN and the debacle over a tent on Trump’s property made Elwood’s public relations effort a failure. Elwood is eventually fired by Brown and leaves with a sense of enmity toward Brown.
Elwood eventually slips into another morass when asked by his new public relations employer to make Nigeria look better than the Boko Haram kidnappers who took 276 schoolgirls from a Government Girls Secondary School.
Elwood is unsure of what he can do despite travelling to Nigeria to convince the government they needed to act in a way that looked like they were concerned. Elwood admits he fails and that the appearance of Malala Yousafzai, the Pakistani activist who was nearly assassinated by Pakistani thugs, entered to insist Nigeria must do something. Elwood is fired again.
In another incident where Elwood is working as a public relations operative, he consults with Antigua after the United States threatened to prosecute Antigua for online gambling services.
The Antiqua leader worries that it would destroy tourism in his country if they fought America’s threat. Elwood explained the loss of revenue from online gambling far exceeded tourism income and that he would plant a story in the media about restraint of trade as being un-American. Elwood suggests to the Antiqua government that they take America on with a complaint to the World Trade Organization. Antiqua follows the advice, and successfully remains an online gambling mecca. But Elwood, despite his successful spin of the facts loses the account and is fired again.
Elwood then slips into a very gray world where money is being laundered by the Israeli government.
Elwood becomes a conduit for the laundered money and is contacted by the FBI. The story comes full circle, and its ending adds to the value of Elwood’s story. Public relations are a sophisticated way of muddling the truth. Being smart is two edged when it comes to the truth. Ignorance is not bliss but spinning the truth can kill you or put you in jail.
Elwood considers suicide because of his dodgy reputation and fear of losing his marriage. Through treatment with ketamine, Elwood recovers some level of mental health. Treatment with ketamine is an ironic fact in view of the recent death of the comedic actor Matthew Perry. In a twist of fate, Elwood is spinning the benefit of ketamine while its use is being abused by the public today.
REVIEWS AND VIEWS OF LIFE 